What are your benefits … not your features!

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Ok so now you are following your passion and you have found your niche , right?

Next you need to research, test and research some more. Talk to your friends, family or search online. Make sure when you release your product that you have it right. It is easier to find a product that people want, than to try to find a market for the product you have. Make sense?

Next you need to focus on the benefits of your product. You need to convince people that they really need it.

You shouldn’t be talking about the features of your product but rather ‘what’s in it for me?’

Say I’m looking for a new car. The salesman keeps banging on about the ABS brakes, airbags and things I don’t even understand. My eyes start glazing over. Doesn’t really mean anything to me. I’m not really into cars.

BUT if he starts talking to me about the safety aspects and how it will protect my children – now there is a benefit.

Can you start to incorporate 'benefit' language into your communication rather than features?

Jane from Lil Pip

TSS Photo Challenge - Week 5

This week we are seeing a more intimate side to the Sisters with the theme being "Your bedside table." A popular theme it seems, as we have plenty of bedroom action to share with you today. ;)

Clockwise from top left:

Bec - Miss Matilda; Gill - Frilly's Designs;

Holly - Or Elsie!; Jo - 5 Giraffes & a Cheeky Monkey.

Clockwise from top left:

Michelle - M's Cute Bottoms; Naomi - Made for Myah;

Sarah - Skip Chasey; Sabrina - Crambster Creations.

Clockwise from left:

Nicole - Lozzy Loo; Sharon - Lil Moo & Mee;

Tanya - Pumpkin Snitch.

Clockwise from left:

Kylie - Independent crafter; Linda - Independent crafter;

Mel - Handmade by 3 Little B's; Melanie - MellieMoo Creations. 

Next week follows Valentines day, so that's our theme! See you then!

What's On!

Lil Pip is off to the Yarraville Markets on Saturday 11 February. The same day as the Yarraville Festival it is set to be huge. Kids entertainment, food, bands and of course the craft market!

Lil Pip will have Boobooks, of course plus lots of cute clothes for boys and girls. Toys for all ages and not to forget the mums and teens, new clutches, bags and hair accessories.

Stop by and say hi to Jane!

 

Stoked Creations currently has 20% off all Ready Made Wall Art and Cushion Covers - a wide variety of designs for both boys and girls available now and ready to post. 

 

 

All is back into full swing at Unique Babeez beginning with the release of the new DS Wallets, specifically designed for all the bits and pieces you need to keep safe and secure with your DS! A variety of colours to choose from and each one is ‘unique’ so the one you choose will be a special one just for you. Don’t forget to keep an eye on our Facebook Page where our range continues to grow. 

Ohana Trends still have plenty of hearts available in their Heart for Hearts Valentines fundraiser. Lovable cuddle soft hearts are only $5 each plus postage and 100% of the proceeds of this sale will go towards HeartKids Australia and their work researching congenital heart disease, and supporting families and babies/children born with a congenital heart defect.

 

My Obsession Designs will be attending the first Mummy Tree twilight market for 2012 at Sanctuary Cove on Saturday 11th February from 3 - 7pm.  There will be plenty of these Fabric Baskets available on the day - perfect for the kids to hoard their Easter Eggs!

 

 

 

Also this week we have a personal project from one of the sisters, Tracey:

Hair today..... gone on 3rd March!

I will be stepping out of my comfort zone on Saturday 3rd March to raise money for the Cancer Council Queensland.  My husband and are going to cut off our hair to support my Mum who has recently had radiation treatment and will be loosing hers.

I am also trying to find a way to sell my hair by way of a donation to a company that can use it for product testing or donate it to someone who can make wigs for cancer patients.  If you know anyone who may be interested in this please drop me a line - my_obsession@optusnet.com.au

If you would like to make a donation you can do so at www.everydayhero.com.au/tracey_belton.  Any and all donations will be much appreciated.

TSS Photo Challenge - Week 4

This weeks photo theme is "What's on your cutting table" and we've had some VERY interesting submissions from the Sisters. Lots of exciting projects appear to be currently in the works!

 

Jane - Lil Pip

  Holly - Or Elsie!

 

 Leigh - Sakurako

Naomi - Made for Myah

Lynda - Stoked Creations 

Sharon - Lil Moo & Mee

 Sarah - Skip Chasey

 Patricia - Unique Babeez

 

Gill - Frilly's Designs

Next week we'll be looking at the more private side of the Sisters with the theme being "Your bedside table." See you then!